The solution involved couple of major components.
1. Automate the information capture workflows for different general insurance products using conversations. These conversations could be implemented as Skills / Actions/ Bots on Alexa, Google Assistant or Chatbots. These conversational apps are integrated with the quote engine to deliver the price and the customer service application for call-backs and in completing the sale.
2. A low-code platform to convert existing and new business process workflows into conversations. This helped the customer with simpler migration and adoption strategy for the new conversation channels.
The benefits included significant operational efficiency gains for the customer support teams in the form offline information capture by the BOTs and additional sales from the newer conversational channels.