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Alexa as a Sales channel

By January 30, 2023March 21st, 2023Case Study Summary2 mins read

Business Case

Omni-channel applications is one of the key component of any modern digital strategy, is a multi-channel approach to sales that seeks to provide the end consumers with a seamless sales and service experience on multiple touch points – desktop, smart phone, physical stores or any other modern conversational channel. Voice technology is touted as the fourth sales channel with significant impact on consumer behavior and brand implications. The business mandate was to use Alexa as one of the channel for lead generation in General Insurance and integrating it with other channels for conversion and sales.

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