10 Dec
Coming of Age: How Gen Z is Transforming Insurance
As a generation, Gen Z is different from any that have come before and their life journeys have not followed the traditional path set by older generations. They are digital natives who have grown up in a world of instant gratification and constant change. And when it comes to their insurance needs, they are no...
01 Dec
Hyper-Personalization in Insurance
Hyper-Personalization – What is it? Cart abandonment is a nightmare for every online business. Though various reasons are attributed to this type of customer behavior, the major cause found was the time consumption involved in the checkout process. Customers are not willing to spend their time typing in personal and shipment details. Today, consumers expect...
10 Nov
Voice of a Generation: Why Gen-Z Prefers Voice Assistants
Communicating with our devices fluently without physical interaction is in the future evidently, and talking – the primary form of human communication – is making its way into our gadgets already. Growing up in the age of technology, Generation Z young adults today are utterly comfortable calling out into the open air, “Hey Siri”, “OK...
31 Oct
Serve Customers Everywhere – How Conversational AI can be truly omnipresent
Consumers now hold all the power and they hold it in the palm of their hands. But How Conversational AI can be truly omnipresent? The digital native Generation Z has been the most critical buyer group until now. With a strong purchasing power and a demand for higher quality products, brands today are forced to...
18 Jul
Gen Z and Chatbots – Are they made for each other?
A month back, we asked a question in the company’s common group. How many Gen Z work at purpleSlate? The answer was a whopping 35%. It was a pretty huge number considering the oldest gen Z member would be 24 years old and the youngest would be 9. With a few searches on the internet,...
