Good question. So, it goes like this. As per the color theory, the color Purple indicates all things good and positive in life. And, as a company, we at purpleSlate sincerely believe in continuous learning and sticking to the basics. As many Indians might know, Slate is one of the very first learning instruments we are exposed to in life. Hence the name purpleSlate. I know it sounds a bit too much. But, we seriously meant it.