Good question. So, it goes like this. As per the color theory, the color Purple indicates all things good and positive in life. And, as a company we at purpleSlate sincerely believe in continuous learning and sticking to the basics. As many of the Indians might know, Slate, is one of the very first learning instruments we are exposed to in life. Hence the name purpleSlate. I know, it sounds a bit too much. But, we seriously meant it.