In the last two years the pandemic had turned the world upside down in terms of what we had assumed as normal in the way we interacted with fellow human beings, either for our personal needs or in the context of running a business. As the pandemic wrecked havoc all over the world, many businesses worldwide struggled to streamline operations and sustain during the crisis. At the same time, many businesses and countries are getting used to new normal and continue to reinvent themselves, both from a business process perspective and also with the aid of technology.
Another key factor is the rise in usage and reliance of the messaging apps to get things done. Reports suggest that messenger apps usage went up significantly during the lockdown and especially Whatsapp usage went up as high as 51%.
The business requirement was to implement a contactless business model, combining a popular social messaging platform like Whatsapp with the traditional eCommerce sales engine offered at brick and mortar storefronts. How do we let the customer place an order through Whatsapp and delivered at home / picked up at the storefronts?